Although this year many luxury brands is a prelude to a reshuffle, the fashion house has started a lot of old faced with the choice, but for LV, it may be more restructuring attempt of the year.
Perhaps all models are getting older, but for the LV 2016 spring and summer series appeared, the “she” never grow old. “She” Who are you? She is “Final Fantasy XIII Final Fantasy” series hero thunder.
Bags marketing strategy behind the second element
October this year, LV spring and summer series Nicolas released to the media who have said, for the “heroine” and “digital era”, “cartoon” and other elements of preference. After that show, in fact, it contains the opportunity of cooperation with the Thunder. Face interview, Nicolas also mentioned some of the science fiction movies, such as his childhood favorite Disney movie “Tron”, also referred to the game Products “My World”, the second element is clearly no stranger Nicolas : “We live in a new dimension, I would like some information on the two-dimensional integrated into a three-dimensional image.”
That was the show’s theme is “Ajourney tothefron tiersof thedig italera”, the first appearance of the look is “Sailor Moon” in the shape of a small rabbit. “Vogue” fashion editor, commented: “I feel that Nicolas Ghesquière inner Nerd side ran out?”
Indeed, the luxury brand of the show floor for a long time not so lovely before.
For “Why is enabled as the latest season of fashion spokesperson Thunder” question, Nicolas confidently replied: “reality and fantasy have become one: the Thunder as a true heroine, now the new protagonist LV Series4 advertising.”
Of course, in addition to the main designer for the second element of cultural preferences, we can also see some clues through the data: a hundred years old luxury LV, also began to desire to embrace the young market to cater to the preferences of young people, especially young people, the Asian market . According to 2015 results, the Asian market accounted for 40% of the total LV sales share, which does not include the Asian consumer data consumption abroad.
If the previous LV test the water, they are just a little harmless fun, so this time the show virtual electronic technology, may be demonstrated in a determined march LV electronic business platform, while, LV’s digital transformation initiatives, not just simple movements. Of course, although not the first time and as the Thunder LV big “cooperation”, and had also thunder and Prada, to let her wearing men boarded the inside pages of the magazine.
But this time LV action, perhaps more shocking significance. Digital will soon storm the luxury brand? In fact, maybe, in this fashion product update cycle requires more rapid era, carved traditional fashion house has been updated interpretation of the way, but it is nothing to see who came out on top.